Gestalt Header Graphic

Typography : Gestalt

The whole is more than
the sum of its parts.

 

What do you see?

How did you do that?

 

Chances are you filled in the empty lines to perceive a complete figure, whether it was a woman's face or a man playing a saxaphone..

This tendency is explained in Gestalt psychology.

 

Creating a Wholeness

"Gestalt psychologists emphasize the importance of organizational processes in perception, learning, and problem solving and believe that individuals were predisposed to organize information in particular ways." (Ormrod, 1999)

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University of Northern Colorado • Dr. Linda Lohr • ©2000