Typography : Hierarachy


Hierarchy principle: the importance of creating layers of information.

(Mullet & Sanyo, 1995)

In the Information Age, it is easy to become overwhelmed with sound bytes, intense graphics, and multimedia images.  Adding the principle of hierarchy to typography gives important information a logical order and can create a more elegant and professional style.

"The designer creates a visual stratification of information; information is organized into related clusters, that in turn are organized hierarchically.  By classifying and arranging information hierarchically, the designer is able to create visual pathways through information that allow the user to experience the environment in a systematic way."   (Mullet & Sanyo, 1995)

The following are some tools that the Instructional Designer can use to create hierarchy using typography: 

After reviewing the tools of Hierarchy, take a look at the Activity to review what you have learned.

University of Northern Colorado • Dr. Linda Lohr • ©2000